CHRIS LAUGHLIN, PRESIDENT
“Whether directly or indirectly, advertising is ultimately about increasing sales or making your numbers. For us, this means qualifying the success of our advertising campaigns. So, whether we’re promoting a product, service or initiative, we keep our eyes on the numbers, establishing benchmarks and evaluating results to monitor our successes and to justify your investment in our service.”
As President, Chris oversees the entire functionality and success of the office. He helps to guide all accounts as well as ensure our office performs at top speed to service our clients efficiently. Chris is the former Vice President and General Manager at LM&O.
After graduating from Syracuse University with a BS in Speech Communication, Chris started his career as a Traffic Manager and Account Executive for LM&O. He took the skills learned at LM&O and headed west to San Francisco where he joined eGroups.com. From there he moved to NBCi where he served as Senior Account Executive. Chris was responsible for selling full scope of NBCi product which included: Targeted Channels, Content Integration, Online/Off-line Sponsorships. He delivered $1,000,000 in Advertising Revenue over 3 Quarters and was named 1st Salesperson to deliver “sales driven” Content Integration Deal.
“One of the things we do best is to examine our clients’ product or service from every possible angle to determine what its true value is to the potential buyer or user. This involves peeling away what is nice or pretty or convenient to determine exactly how this thing will improve the quality of someone’s life. Then, we determine who and where these someones are – and come up with compelling and memorable creative to reach and motivate them.”
LM&O founder and Chief Creative Officer Dave Marinaccio launched his career at J. Walter Thompson in 1977 designing ads for Gillette, Jovan, Oscar Mayer, 7-UP and Warner Lambert. Since then, Dave has worked in the creative departments of Foote Cone & Belding, DMB&B and DDB Needham on accounts such as Georgia Power, Illinois Power, Pizza Hut, Sunkist, American Dairy Association, McDonald’s, GTE Spacenet and COMSAT.
Dave joined Bozell Worldwide, Inc. in 1990 as Creative Director of the Washington, D.C. office. Here he developed successful recruitment and image advertising for the National Guard, Precision Tune, ServiceMaster, MCI, Time-Life Books and the U.S. Holocaust Memorial Museum.
As a principal of LM&O, Dave has supervised the creative for the Consumer Information Center, Metro, Virginia Railway Express, the Air National Guard, Army National Guard, National Guard Bureau, Hyatt Regency Reston Hotel, Verizon Federal, Big Brothers/Big Sisters National Capital Area and College Parents of America.
Dave’s entertaining and best-selling book, All I Really Need To Know I Learned From Watching Star Trek, is drawn from his long career in the advertising business.
At LM&O Sherri leads our Business Development Team where she oversees the success and growth of our existing accounts and identifies companies and/or organizations that can benefit from our advertising skills and services. Sherri follows the philosophy that the best advertising is developed when the Client and agency work together to achieve a common goal. The Business Development team strives to form lasting relationships with our Clients and potential Clients and always looks to work with people who will see us as partners in their success.
Sherri has helped many Clients achieve their goals, including Chevy Chase Bank, AARP Pharmacy Service, Jordan Tourism, National Guard, Virginia Department of Health, Verizon and Discover Languages. Her efforts have helped to increase leads, sales, and deposits and have also gained national press coverage.
Prior to joining LM&O, Sherri worked for Congressman Nathan Deal where she focused her efforts on Telecommunications, Consumer Protection and Science issues. Prior to her work for the United States Congress, Sherri traveled the country as a leadership consultant for Delta Gamma. Sherri has a BS in Advertising and Consumer Economics from The University of Georgia and is a graduate of the AAAA Institute of Advanced Advertising Studies.
Christi is the driving force behind all media activities for LM&O. She helps her team navigate the constantly shifting media landscape to formulate media campaigns that hit the target, in a relevant environment and in an engaging way. In her role as Director, Media, Christi gets to share her passion for numbers and research, along with her keen perception of consumer media behavior acquired from her years of experience in advertising media.
Prior to joining LM&O, Christi served for nine years as AVP of Media Services at Lewis Advertising in North Carolina where she led the media team for Sprint Business Markets, Embarq, Touchstone Energy’s North Carolina Electric Membership Cooperatives, and also worked with the Outer Banks Tourism Board, North Carolina Economic Development, Northeastern North Carolina Partnership for Public Health and the North Carolina State Ports Authority. Christi got her start in advertising at Birmingham shops Luckie & Company and Martin Advertising, planning and buying media for Alabama Power Company and GMC.
Mike is a 28 year veteran of the advertising industry and a winner of every major award the industry offers except a Clio. His experience was earned with work for Ikea, Geico, GlaxoSmithKline Pharmaceuticals, Fresh Fields, Fokker Aircraft, Paramount Pictures, PowerBar, Holiday Inn Crown Plaza, Hawthorn Suites and many, many others.
He began his professional life as an editorial illustrator after earning a BFA in painting from Virginia Commonwealth University, and still does work for publications such as Broadcast & Cable Magazine, The Washington Post, The Los Angeles Times, American History Magazine, and Civil War Times.
With over 20 years of experience and 15 in the digital space alone, Joey has the role of Director of Client Service on our digital team. His leadership responsibilities will focus on the Avis Budget Group account as well as additional digital initiatives at LM&O. He will help to understand the needs of clients, develop strategies for their goals, and execute tactics to see results.
Prior to joining LM&O, Joey has worked with Guinness, LinkExchange, and Manta (the LinkedIn of small business). In his experience he has seen how the Internet has evolved business strategy and social connectivity. His experience brings to our team the skills of setting strategic direction and executing strategies in the marketplace. Joey holds a BBA in Real Estate and Finance from the University of Georgia.
At LM&O, Mike is the General Manager of Interactive with a primary focus on guiding the interactive team and its capabilities. As a leader in the digital/interactive arena, Mike founded and grew the internationally recognized and award-winning creative brands of Vim Interactive and Reef Light Interactive, both of which were acquired by LM&O in 2013. Before the acquisition, Mike led the significant growth of revenue, client-base and reputation of the brands and oversaw day-to-day operations. Under his leadership, the firm’s revenues grew 1228% over a three-year period.
Under his direction, Mike’s team produced work that has been featured in hundreds of media outlets including The Washington Post, New York Times, Huffington Post, NPR, Yahoo News, and Mashable. Additionally, his team has earned “Best in Class” honors in international competition for three consecutive years. He has worked with a wide variety of clients including Federal government, Fortune 500 companies, top tier universities, thriving non-profits, and investor-funded start-ups.
At LM&O, Jennifer manages the entire traffic department and oversees the flow of all projects from broadcast to print, ensuring each creative element is provided to printers or media outlets right and on time.
Before joining LM&O, Jennifer was the Advertising Traffic Manager for Belk Department Stores, in Charlotte, NC. At Belk, Jennifer was responsible for scheduling all newspaper and magazine advertising for 200 markets weekly and overseeing the production of all print collateral. She was also in charge of maintaining the flow of each advertising job from implementation of request, layout, proofing, editing and resizing, to senior management approval and release.
At LM&O, Dirk supervises all aspects of print production on all agency accounts and manages all outside vendors.
Dirk previously worked as Vice President of Print Production at Earle Palmer Brown on the Maryland Department of Tourism account where he handled all the print production needs, including multiple pieces of collateral work. Dirk’s Client list also includes the U.S. Mint, USAir, Roy Rogers Restaurants, National Geographic Society, Mobil, and Sheraton Hotels.
Between media buys, vendor contracts, campaign budgets and a wide variety of other expenses associated with advertising campaigns, our Clients rely on the efficiency and accuracy of our Finance Department, headed by Sharon Cunningham.
Our Finance team ensures that all projects are completed on-budget and on-time with proper invoices and reconciliation according to our Clients’ specifications. We pride ourselves on maintaining 100% accuracy in billings.
“In any “sales” situation there must be human contact. Short of knocking on the doors of every consumer, advertising offers as close a substitute for direct human contact as possible. With compelling creative and strategic placement, ads can reach out from the paper, the television or the radio to emotionally “touch” individuals. And, to inspire them to act in a way that furthers your goals. That’s why we view our role in your success as extending the human touch.”
LM&O founder and Chairman Doug Laughlin launched his career in 1964 at Griswold- Eshleman Advertising in Cleveland where his clients included WGAR Radio (and a very young DJ named Don Imus), General Electric, Stouffer Foods and National Acme Machine Tools.
He was called to service in the U.S. Army in 1966 and was named Deputy Chief, Community Relations, U.S. Army Europe. An unprecedented assignment for a junior officer, Doug planned and organized over 100 public affairs events throughout Europe.
He left the Army in 1969 and joined Ayer, Inc. (then N.W. Ayer & Son) at the inception of the All Volunteer Army where he helped to build a successful military recruitment campaign “back when it was dangerous walking on campus with an Army recruiter.”
In 1981, Doug moved to D’Arcy, McManus, Benton & Bowles to lead the U.S. Air Force account and later, the 1984 Olympic Gold Coin Program (U.S. Mint).
Doug joined Bozell Worldwide, Inc. in 1985 to organize their Public Sector Marketing Group, managing offices in New York, Dallas, and Washington, D.C. and advertising campaigns for the U.S. Air Force, National Guard Bureau and the Federal Emergency Management Agency (FEMA) Flood Insurance Division.
In 1995, Doug bought out Bozell’s DC office and formed LM&O Advertising.